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Creating an Effective Social Media Strategy – Part 4
Do Be Prepared for Success; Don’t Forget to Plan—Social media’s ability to spread your message or promote a campaign can be very powerful. Be prepared for your social media campaigns to succeed and...
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Do Communicate the Strategy, Don’t Allow for Confusion—While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that...
View ArticleCreating an Effective Social Media Strategy – Part 2
Building Your Strategy Do Take Time to Listen, Don’t Just Jump In—The first step in putting together an effective strategy is to understand the dynamics of the landscape. With social media, it is more...
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Creating an Effective Social Media Strategy – Part 1
It’s undeniable that the new world of social media can have a dramatic impact on your organisation. All it takes is a quick scan of today’s headlines to learn the effects of successful – and not so...
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